We opened our retail store on in September 2010 in Sanford, Florida. It is the first of its kind! Our business was started because of the difficulties we faced trying to locate a retail store that carries basic cheerleading apparel and shoes. It seems that "sporting good" stores only carry items for some sports. At Platinum Cheer Gear, we believe cheerleading is a sport which requires its own gear! We carry the basics any cheerleader needs from practice wear to shoes to competition bows. At Platinum, we are as passionate about cheerleading as you.

We started this website to include our customers who can't make it to our store. Thank you for allowing us to serve your cheerleading needs.

work hard. dream big. look good. PLATINUM.